Two days before the call, send your VIP a nicely-formatted, ruthlessly-edited email.
Include the following:
- Any context they need to help you.
- One or two questions you’d like answered on the call.
Fifty good things happen when you do this, but here are top three:
- You demonstrate tremendous respect for your VIP’s time.
- You give them a long time to consider your questions.
- You make a great impression.
Bonus: they might just decide to answer you via email. Boom. One less meeting.